BoxNutra faced several logistical challenges:
- Exorbitant shipping costs
- Without access to optimized LTL pricing, BoxNutra was overpaying on heavy and bulk shipments, cutting directly into margins on orders that should have been more profitable.
- Manual freight workflows
- The team was spending unnecessary time managing quotes, bookings, labels, and tracking across disconnected platforms, creating delays, inefficiencies, and a higher risk of fulfillment errors.
- Slow quote-to-book process
- Getting from order placement to booked shipment took too many manual steps, slowing down fulfillment and making freight harder to scale as order volume increased.
- Disjointed fulfillment process
- Limited integration between Shopify orders and freight workflows forced the team to switch between systems, waste time, and manually connect information that should have been centralized.
- Customer service burden
- Delayed tracking updates and fragmented shipment visibility led to more customer inquiries, more support follow-up, and avoidable pressure on the team.
- Margin pressure on heavy and bulk orders
- For BoxNutra, freight costs directly affected profitability. Without a better shipping workflow, heavier and larger orders risked becoming less profitable as the business scaled.

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